A new way to make every customer interaction more meaningful.
What Changed
Siena now remembers important details about your customers across conversations, creating more personalized and contextual interactions. It means your customers won't have to repeat their preferences, and you can provide more tailored support from the very first message.
How It Works
Siena Memory automatically captures and stores key information during conversations. There are four standard memory categories:
Category | Description |
---|---|
Delight | Positive experiences that customers have with the brand or product. |
Preference | Capture customers’ explicit or implicit likes, dislikes, style choices, or brand affinities. |
Complaint | Negative experiences or product dissatisfaction that have caused customer frustration. |
Customer Context | Specific details provided by customers that help Siena personalize interactions, including personal events and milestones. |
Feedback | Customer's opinions - positive or negative - about products, services, and experiences |
Siena will automatically categorize significant details she learns from conversations with your customers into these buckets.
In addition to the standard memory categories, you can create custom ones that you define yourself. It is as simple as providing a name for your new memory category and a brief description so that Siena knows what to look for in conversations.
Some examples of what can be captured as memories:
- Personal preferences, like colors and styles
- Important dates and milestones, like birthdays and first purchases
- Allergies or favorite flavors
- Bad experiences with products or services
To start using Siena Memory, navigate to the Memory page within Siena Settings, then turn on the Memory feature. The default memory categories will automatically begin to populate as your customers converse with your brand.
You can then add any custom categories at any time for additional information you want to capture.
How Memories Are Used
This information is then seamlessly integrated into conversations, allowing Siena to provide more relevant and personalized responses. She can make use of this information to avoid asking repetitive questions and to make better recommendations to your customers. If she already knows that one customer prefers straight fit jeans or another is allergic to peanuts, she can tailor her answers to them.
What You'll See
In your conversations, you'll notice Siena referencing previous interactions and customer preferences naturally. For example, if a customer previously mentioned they prefer email communications or specific product features, Siena will automatically consider these preferences in future interactions.
You’ll also be able to see in the Siena inbox anytime a memory has been capture, and explore the details of that memory and any others Siena has about the customer. From here, you can manage those memories if you ever need to remove any.
Analyzing Your Customer Memories
If you want to analyze memories across all of your customers to find trends that you can take action on, you can visit the Insights
tab.
How Siena Memory Works
- Data Collection: The system processes Memory feedback data (up to 2,000 entries per analysis)
- Insight Generation: AI identifies key themes and patterns in the feedback
- Recommendation Creation: The system generates 5 actionable recommendations
- Report Generation: A standardized, visually appealing report is created
Using Siena Memory
Accessing the Feature
-
Direct customers to the Memory option in the primary side navigation
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From there, they can select "Insights" tab
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First-time users will see an introductory screen with an "Get Insights from Memories" button
Running a Report
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Choose a date range (options include Today, Yesterday, This Week, Past 7 days, or a custom range up to 7 days)
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Click "Generate Insights"
Note: a minimum of 100 memories must be present to run a report
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The system processes the data (typically under 30 seconds for 2,000 entries)
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Results are displayed in a standardized, interactive format
Using the Report
- Key Recommendations are prominently displayed at the top
- Clicking on a recommendation anchors to supporting data
- Reports can be exported as PDFs for sharing
- Previous reports are accessible through the
Reports
tab
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